For appointments call: (+55) 819 724 9870
A Although the French went to a country that "invented" the green fuel because alcohol from sugar cane, in fact it is used in all petrol stations and vehicles, they have a sucessfull agrobusiness.
what would happen to sugar beet producers if it had not risky to go abroad and, by gaining new markets?
the more likely them would not longer exist.
Now they get a jackpot. The giant Petrobras wants to associate with them for their expertise to exploration and expansion of the business. That is, in the midst of crisis there are always many opportunities, many of them unknown until they are actually being put on running (not done by mail ..., but in the market, with an effective presence)
Amid the crisis of debt in European space, the announced dollar crisis in America, there are still some countries who have lost the notion that the world is growing dramatically every day. Some people want to see progress as a great disaster, or find refuge in it, as a religion.
Given the case of Portugal, a magnificent country with a rich natural and built heritage, with an ancient history, with a single value for money and crucial geo-strategic location between Europe and the Americas and Africa mainly as a vertex air between Brazil, Angola and China, countries where it is much more recognized and respected than in the old and stunned Europe.
The difficulty of the Portuguese, including managers, staff, leaders generally is perceive its context in the world growth, as the country entered a recession, which will not leave in less than two years, only confirming a clear stagnation economy in this new century.
Because the other party should be the vision that leaders and managers and entrepreneurs must have of the country and of its offer. Knowing that even if some countries within Europe, Portugal is a badly beloved, this is essentially because of it´s political and economic situation. The rest of the world looks through different eyes for Portugal.
And that is the rest of the world that matters to take: just and only the world of emerging countries, where will be the economics growth in this decade, where you want to be to win bids, and sell products and services.
Portugal because the brand can not be strong in Finland, But it is always very strong in Japan, China, India, Africa, South America, Macau, Brazil ...!
what the Portuguese are waiting for? waiting The German Chancellor to save them or that the Swedes and Britons to import the entire workforce lusa?
Or that any political leader to solve all the problems?
Let's take a look in what a very reserved and pessimistic economist tell about us, the Turkish-American Daniel Roubini:".
Country that "has a significant human capital,
have great people skills,
There is an entrepreneurial class ...
strong private sector ... tradition of openness to international trade... "
Roubini (in the pictured) who predicted the financial crisis of 2008, which many consider skeptic, believes that Portugal has excellent resources, entrepreneurial tradition.
But The Portuguese do not think the same.
Who is right?
While you think about it, fill a Form of business opportunities. Maybe isn't a bad idea.
Because you will need to make many appointments and contacts to get a result and is in many opportunities that this becomes possible.
Lurdes Mota Campos
lawyer, MBA and project manager
There are different ways of internationalizing as we saw in an article published earlier ("Choosing the form of internationalization"), but there is also the sensitivity of the executives.
We went to know them.
So the site promoted a survey concerning the following forms of internationalization:
• Export via trading
• With local sales agent
• Import / local Distributor
• Forming local company
• Buy local company
This survey was open during the month of April, the site www.pmeportugal.pt and obtained the following distribution of responses:

At the same time took place a poll or survey questions promoted by Joaquim Rocha da Cunha on LinkedIn
But in both cases leads direct investment options Internationalization.
This fact indicates that managers and entrepreneurs realize a phenomenon of the utmost importance: that to be serious and control a foreign market, the main via is to invest in it. It is not the easiest or the cheapest. But it is more effective in the medium and long term.
Indeed by selling through trading that (re) export companies are not at risk, but has much smaller gain control of the market at the end.
Have Agents or importers in the markets is almost good, but evermore difficult, and does not guarantee control of the market.
In www.pmeportugal.pt survey 2 in each 3 managers give priority to investment. More: 6 in each of 10 entrepreneurs prefer to internationalize through incorporation a companie or branches in target markets.
And 7% go further and consider the acquisition of companies or parts of companies and as the ideal way of internationalization.
In the survey linkedin constituting local company to invest in the options market also led to more than half of respondents (53%).
So it is surprising that the positive perception of entrepreneurs have for investment managers as a form of internationalization and control of foreign markets.
Discover here our solutions to support their investment in foreign markets
In the next article we will analyze the different forms of distribution and its preferences
Lurdes Mota Campos
Lawyer, MBA e project manager

We are an experienced team of internationalization consultants. We’ve been supporting many companies on their expansion policies. We know how complex such execution can be. Mainly for emerging countries.
It requires multi disciplinary teams well coordinated and oiled. And all you want is results!