There are different ways of internationalizing as we saw in an article published earlier ("Choosing the form of internationalization"), but there is also the sensitivity of the executives.

We went to know them.

So the site promoted a survey concerning the following forms of internationalization:

• Export via trading

• With local sales agent

• Import / local Distributor

• Forming local company
• Buy local company

This survey was open during the month of April, the site www.pmeportugal.pt and obtained the following distribution of responses:

At the same time took place a poll or survey questions promoted by Joaquim Rocha da Cunha on LinkedIn

But in both cases leads direct investment options Internationalization.

This fact indicates that managers and entrepreneurs realize a phenomenon of the utmost importance: that to be serious and control a foreign market, the main via is to invest in it. It is not the easiest or the cheapest. But it is more effective in the medium and long term.

Indeed by selling through trading that (re) export companies are not at risk, but has much smaller gain control of the market at the end.

Have Agents or importers in the markets is almost good, but evermore difficult, and does not guarantee control of the market.
In www.pmeportugal.pt survey 2 in each 3 managers give priority to investment. More: 6 in each of 10 entrepreneurs prefer to internationalize through incorporation a companie or branches in target markets.
And 7% go further and consider the acquisition of companies or parts of companies and as the ideal way of internationalization.
In the survey linkedin constituting local company to invest in the options market also led to more than half of respondents (53%).

So it is surprising that the positive perception of entrepreneurs have for investment managers as a form of internationalization and control of foreign markets.

Discover here our solutions to support their investment in foreign markets

In the next article we will analyze the different forms of distribution and its preferences

Lurdes Mota Campos

Lawyer, MBA e project manager